Undoubtedly the world’s largest pet trade fair is underway in Nuremberg, Germany hosting thousands upon thousands of stakeholders in the pet industry. We are not missing out on the action either because we believe trade fairs offer us an incredible advantage of being able to connect in person with our customers as well suppliers of products and services valuable to us. But just how is Interzoo valuable?!
Diversifying into new markets
Interzoo thrusts you into a world filled with producers of products, suppliers, distributors, pet enthusiasts; name it! You want it; Interzoo trade fair has got it. The diversity with which this trade fair brings provides many an opportunity to explore and gather knowledge on new fields and markets they would probably be considering delving in. You also get on-ground information and statistics from people; let’s say you want to delve into a new country, Interzoo has many nations worldwide well represented and would be easier to gather information you need on ground and in person. You should also be on the lookout for possible business gains by visiting other booths. Trade fairs are the easiest way to do market research and you may be able to hook up with other entrepreneurs to expand your business.
Customer Relation
If trade fairs don’t bring you any closer to your customers, we don’t know what will?! The pet industry being an international, multicultural industry is made up of stakeholders set up in different time zones making it difficult to reach in person. However, Interzoo – under one roof gives you the access to thousands of customers and potential customers with whom you can amass opinions and feedback and be able to gauge your business’ impact in the market. Customers also get the opportunity to get the human connection with their suppliers and get their queries addressed in person. How valuable is that?! Did we also mention how many leads you get to generate?
Identifying Market trends to further adjust business
Trade fairs are not one-dimensional. Aside from display booths, there are various other programs that run concurrently with which you can use to assess the market trends and adjust your business accordingly; seminars conducted by experts in various fields as well as discussions of the latest innovations that may be applicable to your trade. Interzoo for instance, provides the opportunity to assess clients’ opinions, evaluate competition, check out new pet products and technologies, and determine market potential. One can as well as develop commercial structures through identifying new suppliers and distributors, and initiate joint ventures and/or project partnerships.
Meet & Greet
Finally, Trade fairs don’t have to be all business, all the time…years of the Interzoo have seen strange faces become well-known friends, and good relationships have been built up over the years through discussions and engaging at Interzoo; so in case you see us across your stand, say hello and lets connect!
