Focus on Interzoo: Why we attend

Undoubtedly the world’s largest pet trade fair is underway in Nuremberg, Germany hosting thousands upon thousands of stakeholders in the pet industry. We are not missing out on the action either because we believe trade fairs offer us an incredible advantage of being able to connect in person with our customers as well suppliers of products and services valuable to us. But just how is Interzoo valuable?!

 

Interzoo Day 1

Day one of Interzoo was a buzz! We will be here till the 11th May! If you're around and would like to meet us, send an email to jochen@kenyamarinecenter.com or message us on Facebook. We'd love to meet as many people as possible 🙂 – NĂĽrnberg Messe

Posted by Kenya Marine Center on Wednesday, May 9, 2018

 

Diversifying into new markets

Interzoo thrusts you into a world filled with producers of products, suppliers, distributors, pet enthusiasts; name it! You want it; Interzoo trade fair has got it. The diversity with which this trade fair brings provides many an opportunity to explore and gather knowledge on new fields and markets they would probably be considering delving in. You also get on-ground information and statistics from people; let’s say you want to delve into a new country, Interzoo has many nations worldwide well represented and would be easier to gather information you need on ground and in person. You should also be on the lookout for possible business gains by visiting other booths. Trade fairs are the easiest way to do market research and you may be able to hook up with other entrepreneurs to expand your business.

 

 

Customer Relation

If trade fairs don’t bring you any closer to your customers, we don’t know what will?! The pet industry being an international, multicultural industry is made up of stakeholders set up in different time zones making it difficult to reach in person. However, Interzoo – under one roof gives you the access to thousands of customers and potential customers with whom you can amass opinions and feedback and be able to gauge your business’ impact in the market. Customers also get the opportunity to get the human connection with their suppliers and get their queries addressed in person. How valuable is that?! Did we also mention how many leads you get to generate?

 

 

Identifying Market trends to further adjust business

Trade fairs are not one-dimensional. Aside from display booths, there are various other programs that run concurrently with which you can use to assess the market trends and adjust your business accordingly; seminars conducted by experts in various fields as well as discussions of the latest innovations that may be applicable to your trade. Interzoo for instance, provides the opportunity to assess clients’ opinions, evaluate competition, check out new pet products and technologies, and determine market potential. One can as well as develop commercial structures through identifying new suppliers and distributors, and initiate joint ventures and/or project partnerships.

 

 

Meet & Greet

Finally, Trade fairs don’t have to be all business, all the time…years of the Interzoo have seen strange faces become well-known friends, and good relationships have been built up over the years through discussions and engaging at Interzoo; so in case you see us across your stand, say hello and lets connect!

interzoo

10 Reasons why you shouldn’t miss out on aquarium related trade shows

Interzoo is right around the corner, and many are amped up for the event; and why not?! Whether you are a retailer, wholesaler or just generally an aquarium enthusiast attending this tradeshow gives you an opportunity to gain valuable experience & knowledge, lots of product exposure, meet suppliers, and lots more. Nothing beats the benefits that a tradeshow like Interzoo (and many other aquatic related tradeshows) has to offer in a short space of time.

 

Why Attend?

 

Trade shows serve as a very powerful marketing medium. You not only get to advertise to your target market but also create brand awareness to all significant industry players. As a visitor, you experience the entire industry specific to your interests under one roof. At one go, you can sample a wide array of products and suppliers, evaluate and compare services and products as well as get answers to questions you’d otherwise not get first hand.

 

Like in all business prospects, there will be some risk involved; such as the cost of covering your logistics for the whole event. We however think that the benefits over-weigh the risk and there can be a lot to gain from promoting your product in person within a different environment. This platform enables you to promote your product or service to a broader group that may have little or no knowledge of your products and services. You also get to branch out more in the B2B trading and grow your customer database.

 

Below is a summary of the benefits of attending a trade show.

 

  • Gain knowledge and exposure to new trends, products and resources that are available for your company. This is a great way to learn about what’s hot, what’s fading and what your company needs to have or do right now

 

  • Stimulate new ideas and creative ways to support your business despite the economy, past seasons and more. Where you will gain this knowledge is endless – your competition at the show, your general experience at the show and even your participation at the show will make an impact.

 

  • Meet other retailers and vendors who you can lean on, learn from and possibly gain business from that you would not have had the chance to meet had you not attended that trade show.

 

  • Learn what your competition is up to without having to go to great lengths since their business information will be easily accessible. Ask yourself how do you compare to your competition and evaluate your strengths and weaknesses to best support your business.

 

  • Expose yourself to the press attending the trade shows so they know about your business – retail or wholesale. Make sure your business stands out so that they will remember you.

 

  • Generate leads for strategic alliances and most importantly, potential customers. Collect business cards, refer to the directory and use all other outlets provided to you during the show to create a list of contacts for your files – and your business outreach.

 

  • Participate in educational seminars, networking events and surveys that only take place at trade shows and will expose you to new people, new business and new ways of thinking for your business success.

 

  • Get answers right away, whether from a vendor or a retailer, since trade shows allow for immediate communication and easy, accessible outlets of exposure for both vendors and retailers.

 

  • Become educated on your industry so that you can better support your clients and customers by utilizing the entire resources trade shows offer.

 

  • Have fun. Yes – have fun. Nothing gives a business owner more energy than a good time while working to keep them motivated to want to work more!(retailminded.com)

Packaging materials for live fish shipping – what do we use at Kenya Marine Center?!

Transportation of fish is a tender loving care process that is needed to ensure fish arrive safely and alive to their destinations. Tolerance of fish to transport is related to their ability to resist or adapt to stressful conditions.

 

The determinant of a successful shipment therefore lies in the packaging materials used; are the materials watertight, do they prevent rapid changes in temperature and will they withstand handling during shipping?! All the above measures should be considered when settling for shipping materials.

 

kenya marine center packing bags

 

A watertight element is most vital in placing the fish for transportation. The packing material should be of the best quality with the ability to withstand temperature changes and not susceptible to expanding at higher temperatures.

 

Fish bags are made of transparent polyethylene plastic and should be at least 3mil thick to withstand some abuse without leaking. Common “pillow slip” bags have a single bottom seal that creates sharp corners when filled with water. Small fish can sometimes become trapped in these corners during shipment and die. You can “square up” the corners by folding them up and taping them to the side of the bag (however this is much work and will take up time when packing large shipments).

 

 

Some bags have square bottoms so that they sit flat on the bottom of the box. Square-bottom bags are more expensive but have become standard in the industry because they do not trap fish in the corners and use the space in the box more fully. The packing bags are available in many sizes to cater for different fish sizes.

 

At Kenya Marine Center we use food grade quality polythene bags able to withstand friction and handling better than any other forms of bags. The fish contained cannot therefore rip or tear the plastic easily. We do realize however that, even the sturdiest bags can be punctured during shipping and so we double fish our bags to maintain the permeability. The rubber bands we use to seal the bags are also of great quality to avoid breakage when significantly stretched.

 

kenya marine center packing bags

 

We also should note that we take control of the quality of our bags by producing our own plastic bags through a reliable manufacturer. We therefore produce our bags with the gazette bottom shape for shipping fish to avoid losing fish that tend to stick at the corners of the bags. Our bags which are double sealed with the right thickness of plastic are produced up to about 0.6tons monthly.

why us_

Top 4 reasons why Kenya Marine Center is the leading ornamental fish exporter in the region

Kenya Marine Center is located at Kikambala, Kenya; the heart of tropical marine fish. Kenya was the 1st country involved in the aquarium trade in Africa. The ornamental fish trade here dates back to the 1960s, with up to 15 companies exporting in the 1980s.  Today, there are only about five exporters operating in the trade. With more than 10 years in the industry, we have grown to establish ourselves as the leading exporter in the region, having built trust with our customers and always providing the quality that we promise.

 

So why do we stand out from the rest?

 

Location: Kikambala is a pristine unspoilt oasis of palm fronds and white sands north of Mombasa. The area is not marred by development and has therefore maintained a sense of tranquility and sereneness conducive for a good work environment. Marine life here is also intact and protected aided by the sustainable fish catching methods that we practice. Kikambala boasts of beautiful brightly colored fish on the reef.

 

Our location allows us short transit time both from the fishing grounds and to the airport thus our fish do not undergo a lot of stress due to many hours on the road. The fact that we are also very close to the ocean means that we have access to good water quality for our fishes at the holding facility.

 

Experienced team: Kenya Marine Center constitutes a team of highly experienced individuals in the aquarium and fishing trade. We have a team of divers and snorkelers, some having over 15 years under their belt in the profession. Our packing team is also very efficient and adept at their work. There is good communication between the management and the rest of the team which provides for a good environment for great team work ensuring that we only offer quality to our customers.

 

Kenya Marine Center has established an international supply network ensuring that we reach a wide variety of customers globally. We are also affiliated with a number of trade associations including OFI, IATA & OATA amongst others.

 

In-house Functioning: While other exporters mainly rely on freelancers, we have ensured that all our functions are in-house so as to maximize on productivity and maintain a smooth running process. In doing so, our fishermen are permanently contracted, we have in-house maintenance team to ensure we have functional equipment; we have invested in a number of transport company cars enabling fast logistics for quality healthy fish.

 

Company Growth: Over the years we have been able to grow our market share exponentially not only in Africa but Worldwide. Our export power is seen in the supply of estimated thousands of boxes monthly. Our rates are unbeatable! This coupled with quality fish, good customer relations, supply satisfaction and good relations with authority; Makes us the leading exporter in the region.

Cerithium Caeruleum (Black Sand Snail): Why this cleaner is a must have in your marine tank!

Known for their ease of care, Cerith snails are among the hardiest of animals in the marine aquarium trade and are easily established in the tank. They can be identified from their pointy shells and are usually dark to black or tan in color. The size of the species commonly available in the aquarium trade varies from less than an inch (<2.5 cm) to close to two inches (<5 cm). They are known to be very long lived.

Like all molluscs these snails should be acclimatized slowly through drip acclimatization when moved to a new tank. Allow at least 2 hours for acclimatization. Although being hardy, Cerith snails are intolerant to copper and high nitrate levels (over 20). They prefer a specific gravity of 1.023 – 1.025, pH 8.1 – 8.4 and a temperature of 72-78° F / 22-25° C. They do best in aquariums with a lot of live rock and a deep sand bed.

Cerith snails will do a lot of good for your reef setup seeing as they scavenge and will eat any uneaten food, fish waste, and detritus as well as algae. Their preferred food source is however algae and if there are enough algae in the aquarium they will eat exclusively algae. If the aquarium has little algae the snails need to be fed supplement food, such as dried sea weed wrapped around a rock or otherwise fixated on the bottom of the tank. They are best fed at night as they are primarily active during the night even if they can be out and about in the daytime as well. They will burrow through the sand in search of food and a safe place to sleep; thereby making sure no oxygen depleted areas are created in the bottom substrate. They are among the only snails that will eat algae growing on the glass beneath the sand bed.

 

Cerithium caeruleum

Cerithium caeruleum, the Cerith sand snail, is a species of sea snail, a marine gastropod mollusk in the family Cerithiidae. This snail is an important cleanup crew as it feeds on Cyanobactera – the red slime algae menace. The Cerith Sand Snail (Cerithium caeruleum) mainly stays in the substrate during the day. It also frees the sand from cyanobacteria by chewing it through. At night it becomes active and rasps algae deposits off stones and glass. It also eats organic waste. Thus the Cerith Sand Snail has an important cleaning function in the aquarium.

The Cerith Sand Snail should be kept in aquaria from 10 litres which offer enough fine substrate. In order to achieve the desired cleaning effect circa 10 snails per 100 litres should be introduced. The snails are in general very peaceful and easy to care for animals.

Facts about Cerith sand snail:

  • Scientific name: Cerithium Caeruleum
  • Common name: Cerith Sand Snail
  • Max size: 3cm
  • Care level: easy
  • Compatibleness: peaceful
  • Feeding: Cyanobacteria, algae, organic waste


Why should you get a cerith snail?

  • They are exceptionally easy to care for.
  • They are quite resilient and long-lived, and are comparatively less sensitive to changing aquarium conditions (e.g. salinity fluctuation).
  • They are completely reef-safe, and have not been reported as a threat to any kind of beneficial organism.
  • Their smallish size (usually less than an inch) permits their use in nano aquaria and allows them to reach into tight crevasses between rocks (and notknock over small attached items like coral frags). Their burrowing behavior helps to stir and aerate aquarium substrates.
  • Best of all, they serve as overall effective aquarium bottom cleaners; not only will they consume particulate matter that is trapped within the sand bed, but they will also grab anything they can on the surface such as hair algae or ever cyanobacteria. Many aquarists who keep them do not realize how active they really are, since they forage mainly during the dark hours. When they can be seen, however, they are fairly attractive animals.