QUALITY PAYS BACK
Being able to manage quality at KMC has helped us to maintain customer satisfaction and loyalty and reduce the risk and cost of replacing faulty goods. Companies can build a reputation for quality by gaining accreditation with a recognized quality standard, such as Ornamental Fish International for Standardization.
It has helped us to meet our customer expectations, who expect us to deliver quality products. Failure to which, they will quickly look for alternatives. But we have managed to retain their loyalty for now and future. Quality products make an important contribution to long-term revenue and profitability. They also enable you to charge and maintain pricing.
Also, quality has influenced the reputation of Kenya marine center over a long period of time. The growing importance of social media means that customers and prospects can easily share both favorable opinions and criticism of your product quality on forums, product review sites and social networking sites, such as Facebook (Kenya marine center) and Twitter (@kenya marine). Being aware of this, KMC is represented on almost all social platforms where the public is free to give their views on us.
Being a member of Ornamental Fish International has been essential for us, when it comes to dealing with certain customers or complying with legislation. Most customers insist that their suppliers achieve accreditation with quality standards for continued loyalty. Accreditation has help KMC to win new customers and enter new markets.
Lastly, we have saved costs and time by offering quality to our customers. If you do not have an effective quality control system in place, you may incur the cost of analyzing nonconforming goods, the root causes and repackaging products after reworking them. In some cases, you may have to scrap defective products and incur additional production costs to replace them. If defective products reach customers, you will have to pay for returns and replacements and, in serious cases; you could incur legal costs for failure to comply with customer or industry standards.