Monthly Archives: April 2018

Interzoo is right around the corner, and many are amped up for the event; and why not?! Whether you are a retailer, wholesaler or just generally an aquarium enthusiast attending this tradeshow gives you an opportunity to gain valuable experience & knowledge, lots of product exposure, meet suppliers, and lots more. Nothing beats the benefits that a tradeshow like Interzoo (and many other aquatic related tradeshows) has to offer in a short space of time.

Why Attend?

Trade shows serve as a very powerful marketing medium. You not only get to advertise to your target market but also create brand awareness to all significant industry players. As a visitor, you experience the entire industry specific to your interests under one roof. At one go, you can sample a wide array of products and suppliers, evaluate and compare services and products as well as get answers to questions you’d otherwise not get first hand.

Like in all business prospects, there will be some risk involved; such as the cost of covering your logistics for the whole event. We however think that the benefits over-weigh the risk and there can be a lot to gain from promoting your product in person within a different environment. This platform enables you to promote your product or service to a broader group that may have little or no knowledge of your products and services. You also get to branch out more in the B2B trading and grow your customer database.

Below is a summary of the benefits of attending a trade show.

• Gain knowledge and exposure to new trends, products and resources that are available for your company. This is a great way to learn about what’s hot, what’s fading and what your company needs to have or do right now

• Stimulate new ideas and creative ways to support your business despite the economy, past seasons and more. Where you will gain this knowledge is endless – your competition at the show, your general experience at the show and even your participation at the show will make an impact.

• Meet other retailers and vendors who you can lean on, learn from and possibly gain business from that you would not have had the chance to meet had you not attended that trade show.

• Learn what your competition is up to without having to go to great lengths since their business information will be easily accessible. Ask yourself how do you compare to your competition and evaluate your strengths and weaknesses to best support your business.

• Expose yourself to the press attending the trade shows so they know about your business – retail or wholesale. Make sure your business stands out so that they will remember you.

• Generate leads for strategic alliances and most importantly, potential customers. Collect business cards, refer to the directory and use all other outlets provided to you during the show to create a list of contacts for your files – and your business outreach.

• Participate in educational seminars, networking events and surveys that only take place at trade shows and will expose you to new people, new business and new ways of thinking for your business success.

• Get answers right away, whether from a vendor or a retailer, since trade shows allow for immediate communication and easy, accessible outlets of exposure for both vendors and retailers.

• Become educated on your industry so that you can better support your clients and customers by utilizing the entire resources trade shows offer.

• Have fun. Yes – have fun. Nothing gives a business owner more energy than a good time while working to keep them motivated to want to work more!(retailminded.com)